Our concept

When four passions meet in the heart of Paris

Shaped over time, our idea is woven from four threads that naturally intertwined to create something unique.

First passion

Our love for Paris, above all

Paris is not merely a backdrop. It is a theatrical, cinematic city, where every stone tells a story and every street breathes a different era. We have come to know its best-kept secrets: hidden passages, confidential viewpoints, breathtaking perspectives.

From Montmartre to Saint-Germain-des-Prés, from the banks of the Seine to the Jardin du Luxembourg, Paris is an open-air theatre one never tires of. We have always dreamed of sharing this intimacy…

But how to convey this emotion other than by telling it? The answer came from another passion…

Handlebars of a Triumph on a coastal road

Second passion

The motorcycle, the call of freedom

Far more than a simple means of transport, the motorcycle awakens a sensation. The purr of the engine, the wind on your face, melting into the movement with the feeling of being fully alive, present at every second, at every bend.

Our gaze naturally turned to a model that has become iconic: the Triumph Bonneville. Renowned for its elegance, its character and its timeless lines, it is a true legend, with noble mechanics and a silhouette recognisable among thousands.

And so our first two passions came together: revealing Paris differently, aboard an exceptional machine.

Couple on a motorcycle in New Wave style, heritage of cinema legends

Third passion

Cinema, the heritage of legends

Steve McQueen, Marlon Brando… This motorcycle is an icon of the silver screen. It has crossed the decades carrying the greatest figures of cinema, becoming the symbol of an attitude and a rebellious elegance.

To ride aboard it is to feel that heritage and that sensation of being in a film, of living a legendary scene. This is precisely what we want to offer: turning every ride into a single tracking shot, where Paris becomes a life-size set and every passenger the hero of their own film.

One piece of the puzzle was still missing. A standard, an eye for detail that would elevate the experience…

Artisan sewing a Triumphal Tour label in the workshop

Fourth passion

The Art of Bespoke

Paris, world capital of fashion and luxury. Here, the greatest couturiers – Chanel, Dior, Saint Laurent – have raised the garment to the rank of a work of art. Every detail is considered, perfected. A quest for absolute excellence, where beauty is born of exacting standards.

It is this philosophy we wanted to breathe into the design of our sidecars. Made to measure, they are far more than simple vehicles. They are unique pieces, conceived and crafted down to the smallest detail with the rigour of a master artisan: fine leather, custom paintwork, bespoke accessories and impeccable finishes.

Each sidecar is a rolling work of art, the haute couture of the road.

The natural conclusion

Paris. The motorcycle. Cinema.
The Art of Bespoke

Four passions that were only waiting to meet to give birth to Triumphal Tour. Today, we offer far more than a tourist ride. We invite you to experience Paris differently, as if in a film, aboard a work of art in motion.

Welcome to our world, where Paris is experienced in all its majesty.

Our signature

Our logo, the first promise of an experience rich in emotion

This logo was conceived as a true signature. The Eiffel Tower embodies Paris, its heritage and its international radiance. It sits within a motorcycle wheel symbolising our sidecars, which bring each of our escapades to life. The wings evoke the sensation of freedom, of escape and the emotion of the journey.

The choice of gold evokes the sumptuous gilding for which Paris and its heritage are renowned, from the Invalides to the Pont Alexandre III and on to the Château de Versailles. It also symbolises refinement, luxury and excellence. Values that guide each of our experiences.

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